广告设计英语对话

广告是为了某种特定的需求,通过一定形式的媒体,公开而广泛地向公众传递信息的宣传手段。下面小编为大家整理的广告设计英语对话，希望对大家有用!

广告设计英语对话

A: “New and Improved”? What kind of a slogan is that?

B: What do you think of our new slogan? Do you like it? I think the new advertising jingle is very catchy.

A: Well，I've got to admit the jingle is catchy. . . it gets stuck in your head so easily，so that's a good thing. But I don't like this slogan. I don't think it's helping us to get what we want out of our advertising campaign. Are we appealing to our target audience? What percentage of our demographic are we reaching?

B: Well，it's hard to tell exactly at this point. . .

A: What do the sales numbers look like after we started the new campaign? Are they up? That's how you know if an advertising campaign is successful，after all. It will show up in the bottom line. What kind of response did we get from the focus group? Did they like it?

B: 30%of those surveyed said that they would buy our product. 10%thought the ad was too strong. Another 25%just didn't seem to click with our message.

A: If they didn't click with our message，that means we've got to go back to the drawing board. Who's our audience? What do they value?

B: I think we need to work the cool angle. How much‘awesomeness’can we fill a 30 second television spot with? We don't need to focus on rational explanations of why our product is better. Our audience is adolescent boys. They care about cool.

A：“焕然一新”?那是什么口号?

B：你觉得我们的新口号怎么样?喜欢吗?我觉得我们的新广告词琅琅上口。

A：啊，我得承认这广词是很吸引人……很容易让人记住它，所以挺好的。但是我不喜欢这个口号。我想它无法帮助我们从宣传活动中获取我们所期望的。我们对我们的目标受众有吸引力吗?我们达到的受众百分比是多少?

B：啊，在这点上很难说清楚……

A：在我们开展新的宣传活动后的销售数据是多少?有提升吗?总而言之，那才是你确定广告宣传是否成功的依据。它将在底线的对比上显示出来。我们从调查人群得到的反应是什么?他们喜欢吗?

B：30%的受访人群表示他们会买我们的产品，10%表示广告言过其实，25%看上去对我们的信息没有兴趣。

A：如果我们的信息不受他们的欢迎，这就意味着我们得重头再来。我们的受众是谁?他们的价值取向是什么?

B：我想我们应该把着力点放在“酷”的角度上。30秒的电视广告中能体现多少精彩之处?我们没有必要重点解释为什么我们的产品更好。我们的受众是年轻人，他们要的是酷。