雅思写作广告话题范文

参考雅思写作常见话题及范文能够很大程度帮助考生在短期内提升写作水平。因为可以了解高分范文的逻辑和用词规范。这篇关于雅思写作广告话题范文，希望对你们有帮助。

雅思写作广告话题范文

Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?

雅思写作常见话题讲解：

此类雅思写作题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照雅思写作题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。

雅思写作常见话题范文：

First thing first, accept that sending criminals to prison is an effective, if not the only way, to protect society. Stop thinking in terms of education as "punishment" for a moment and instead think about safeguarding innocent people from incorrigible violent sex offenders, trigger-happy drug dealers, and cold-blooded murderers. Education does reduce crimes to some extent; however, it is doubtful if most of them would choose to live a life that is crime-free.

Since most inmates eventually return to the community, it seems not a bad idea to help them learn a trade and gain skills to make a decent living. And that is why training programs are often believed to be positive in changing criminal behavior. Nevertheless, most statistics tend to tell a different story. As it is, rather than becoming productive members of society, they turn themselves into more skilled criminals. So it is one thing that rehabilitation offers opportunities; it is quite another whether career criminals make good use of their prison time. In most cases, after serving their terms they continue commiting offences of a more sophisticated kind.

Education is more a romantic option than an effective solution for crime problems. At this point, it must be made clear that the argument is not against education in correctional facilities, considering that most inmates are under-educated. Rather, the case is concerned about a control policy to strictly supervise specific released prisoners for at least two years to observe what might happen to society. Here, skeptics claim that, in many cases, prison education produces nothing more than "better-educated criminals", only more dangerous. That the violent crime wave is raging while most prisons are over-crowded certainly does not reflect a significant decrease in recidivism. It merely shows the fear and impotence of innocent people in the community.

The point is that sending criminals to prison is effective, if only by moving them away from the community. On the other hand, to regard prison education as an effective "punishment" is simply wishful-thinking, in view of relevant evidence that underlies recidivism. In all events, education provides opportunities, however limited, but it depends on the way those repeat offenders see these opportunities, the rest being pure guessing.

雅思写作范文广告刺激消费

Advertising encourages consumers to buy in quantity rather than promoting in quality. Do you agree or disagree?

雅思写作题目讲解：

老题。广告出题种类两种，一种为大范围的(易写)，如广告的好与坏;一种为考察细节的(难写)，如来自竞争公司的广告对消费者的影响，而此次考试属于后者。所以大家要加强审题练习。

雅思写作范文：

To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.

Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.

The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad. In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires. This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image. That is probably why word of mouth is the best medium of all. In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising.

Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal. Therefore, quality in a product is not what the supplier puts in; rather, it is what the customer gets out and is willing to pay for. That is to say, a product is not quality simply because it is difficult to make and costs a lot of money in advertising. It is better to think that customers only pay for what is of use to them and give them great value for right price. As can be expected, the advertising strategy to increase popular consumption is likely to result in incompetence since nothing else than the product itself constitutes quality.

In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.

雅思写作范文广告对儿童的影响

Television advertisement aimed at children. What effects of this on children? Should TV advertisement be controlled?

审题要点：

关键词television advertising，主要从两个方面完成此文章

1.电视广告的影响

2.是否应该控制电视广告

参考思路：

Para 1 开头段引入

Para 2 影响

1) 生理：长时间专注屏幕造成视力下降

2) 心理：一些偏商业的广告会促使孩子购买一些不必要的零食或者玩具，形成不良饮食或生活习惯;另外，广告中出现的一些负面信息一定程度上影响孩子身心健康

Para 3： 电视广告是否应该被控制取决于这类广告的积极或者消极性质

1) 一些具有教育意义的广告应该被鼓励

2) 而另外一些有可能会导致盲目消费的广告就应该被控制

Para 4 结尾段总结

雅思写作范文

Currently, a debatable argument over whether children should be exposed to the environment teeming with TV advertising has already aroused public’s attention. According to the discussion, this article tends to focus on the effects it may cause on little children as well as point out the opinion towards whether it should be limited or not.

目前，关于儿童是否应该被电视广告所吸引的争论已经引起了公众的关注。根据讨论，这篇文章倾向于关注它可能对小孩造成的影响，并指出对它是否应该受到限制的看法。

The first concern should be the influence it may exert on the younger generation. This, to a large extent is due to both physical and mental effects. On the one hand, companies always post some images as well as flashes on screens for the sake of attracting children, and thus long-time exposure to those colorful pictures may cause damages to their eyesight. On the other hand, profit-oriented advertising stimulates the eagerness for children to purchase some unnecessary commodities such as junk food and toys, which contributes to the development of their unhealthy diet or living habits. Besides, negative information such as violence or pornography may find their way in television advertising, which to some extent may leave a negative impression on the youth.

第一个问题应该是它对年轻一代的影响。这在很大程度上是由于生理和心理上的影响。一方面，为了吸引孩子，公司总是发布一些图片和屏幕上的闪光，因此长期接触这些彩色图片可能会对他们的视力造成损害。另一方面，以利润为导向的广告会刺激儿童购买垃圾食品和玩具等不必要的商品，从而导致他们不健康的饮食或生活习惯的发展。此外，暴力或色情等负面信息可能会在电视广告中出现，在某种程度上可能会给青少年留下负面印象。

However, in terms of the issue whether TV commercials for children should be less adopted, the answer depends on the influence it may impose on children. For those that provide little children with a large amount of useful information, limitation should not be taken into consideration. This is due to the fact that those ads about educational events can develop children’s cognitive abilities, artistic creativity pt active lifestyle. Nevertheless, to another concern, for these advertisement that cause wasteful consumption, they should be regulated by the government, since those may leas to a long-term effect on the rates of children’s diet-related disease, such as obesity and high-blood pressure.

然而，就这个问题而言，儿童电视广告是否应该被采纳，答案取决于它可能对儿童施加的影响。对于那些为孩子提供大量有用信息的人，不应考虑限制。这是由于这些关于教育事件的广告可以培养孩子的认知能力，艺术创造性的生活方式。然而，另一个令人担忧的问题是，这些广告导致了浪费的消费，它们应该受到政府的监管，因为这些广告可能会对儿童饮食相关疾病的发病率产生长期影响，比如肥胖和高血压。

In a nutshell, the impacts that television commercials exert on the younger generation should be analyzed both physically and mentally. Individually, laws or regulation only need to be imposed on those which contain negative information.

概括地说，电视广告对年轻一代的影响应该在生理和心理上进行分析。单独来说，法律或法规只需要对包含负面信息的人施加影响。