雅思大作文广告类话题观点

每年都有数十亿美元用于广告。许多方法被用来说服消费者购买某种产品。有些人似乎比其他人工作得更好。下面就来说说雅思大作文广告类话题观点，千万别错过。

雅思大作文广告类话题观点

Every year billions of dollars are spent on advertising. Many approaches are used to persuade consumers to buy a product. Some seem to work better than others.

One approach, for example, is to try to make the reader or viewer identify with the people shown using the product. These people seem to be glamorous, loved, successful, elite, clever, or sexy. Supposedly, anyone who uses the product can expect the same reward. Another approach is to let the product speak for itself; people are attracted to scrumptious food, beautiful clothing, and sleek new cars. Sometimes good prices and special deals are the focus. Ads for complicated products, such as computers, may provide a lot of information. Endorsements by celebrities are especially common.

In general, many of the ads succeed. People do tend to buy what they see advertised. However, some advertising can backfire. People may be offended, for example, by ads that are overly sexy or ones that viciously or sarcastically attack competitors' products.

Advertising can be a useful aid for the consumer. It helps a person learn what is new or in style or handy to have around, what things cost, and where to buy them. To use this information effectively, however, a person must learn to look past the emotional appeals and find the facts.

雅思写作广告与媒体的问题

Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?

各种各样的广告充斥电视屏幕、报纸、公交车和几乎所有城市街道。这对于消费者而言既有利也有弊。消费者不可避免会受到影响，但程度是因人而异的。

Television screens, newspapers, buses, and almost all city streets are flooded by all kinds of advertisements. This has both advantages and disadvantages to consumers who are unavoidably influenced, though the degrees vary from person to person.

因为很多相互竞争的公司所打的广告，消费者得以迅速了解某些新产品。如果一样产品恰好是一些消费者所需要的，他们也许会受到吸引而去购来一试。假如该产品经证实确实好，人们便会开始响朋友推荐，其销售也会快速上升。所以，我们看到这对于消费者和生产商来讲是个双赢的局面。而且，我们还看到：消费者不会马上就受到影响、难以自拔。他们对广告产品树立信心是要花点时间的。

Because of the advertisements placed by many competing companies, consumers are able to learn about certain new products rapidly. If a product happens to be what some consumers need, they might be attracted to make a purchase and have trial use. If it turns out to be really good, people would set about recommending it to friends and the sales of this product will go up very quickly. So, we see this is a win-win situation both to consumers and manufacturers and we also see that consumers are not just influenced profoundly all at once. It takes time for them to establish faith in the advertised products.

雅思写作广告的作用

If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree?

如果产品质量好，满足人们的需求，人们就会去买。因此，广告是没必要的，仅仅是一种娱乐。你在多大程度上同意或者不同意?

思路解析：

1. 娱乐功能：在指导人们购物上，广告的作用正在衰退。举例，人们更喜欢通过互联网的帖子和测评信息来选择商品。

2. 销售功能：广告帮助人们有效地了解和对比产品。举例，通过广告中对于相关产品的参数，功能，和总体性能的描述，客户能了解到该产品的特点和价值，并对于产品的好坏做出判断。

3. 刺激销售：广告能勾起观众的购买欲。举例，一个精美的广告往往能让用户重复购买他们不需要的东西，如奢侈品广告。

参考范文：

What is the root function of an advertisement in media? Some people believe it is just for entertaining viewers and it has nothing to do with products selling. Personally, I hold an opposed view that advertising is still the main way of stimulating the consumption of common goods, and my reasons will be explored as below.

Admittedly, Advertisements today have less influence on the public to purchase commodities, because now there are diverse information accesses to understand a product. For example, on an age of Internet, people with desires of purchasing goods, especially the youngsters, prefer reading the professional articles of forums or assessment websites collecting comments and feedbacks from consumers, or listening to the advices from the face-to-face communication with friends and peers. In their eyes, the description of a certain product on an advertisement is unpractical, unobjective and unconvincing. Therefore, advertisements—such as posters in billboards and Videos in TV screens—are viewed as the amusement by which the audience’s stress and worries in minds can be relieved.

However, I strongly believe this assertion underestimate advertisement functions in day-to-day life. Firstly, by what way can a customer be sure of whether a product is really good or needed? The answer is definitely the advertisement. For example, today cell phones of different bands have a high similarity in their appearances and shapes, and it is a big challenge for customers to pick put the right one. So there is a necessity for adverting, which can clearly presents the inner components, parameters and unique features of a cell phone. By reading the detailed information, customers can easily distinguish one product from others, and make a proper judgment of which one is the best or most satisfying for them.

The second reason against this assertion is that advertisements can encourage viewers to buy items they do not need. For example, typical slogans on advertisements like “special discount”, “limited time offer” and “buy one get one free”, are overwhelming temptations. They manipulate brains of customers, driving them to purchase these bargains, with no concern of whether the products are really essential or not.

All in all, this assertion is basically problematic. Although the influence of advertisements is declining, they are still irreplaceable, in terms of their great contributions on instructing people to compare and select high-quality products, as well as sparking the desire of customers to do more shopping.